7 Leonardo AI Features that Businesses Love

How Businesses Are Using Leonardo AI to Save Time and Boost Creativity



If you’ve ever felt stuck trying to generate the perfect image for your business or campaign, you’re not alone. There’s nothing more frustrating than knowing exactly what you want but struggling to get the AI to “see” it.

I get it — it’s a challenge.

But here’s the good news: Leonardo AI has come a long way, with a suite of tools that can help make your creative process smoother, more efficient, and even a bit more fun.

A while back, I shared a list of 15 Leonardo AI Tips on Medium


Learn how to create your own pro level stock images

Since then, Leonardo AI has exploded in features and popularity, cementing itself as one of the most business-friendly AI suites available. Whether you’re looking to enhance your product visuals, improve your marketing assets, or streamline your creative process, Leonardo has the tools to make it happen.

Here are 7 features businesses are already using to level up their content creation and productivity.

1. Image to Image

One of my personal favorites, this feature allows you to digitize images and edit them directly in Leonardo. Imagine you’ve got a product mock-up but want to see it with different backgrounds or adjustments. Or maybe you want to play around with marketing campaign visuals.

With Image to Image, you can upload an image and refine it to your specifications, or let the AI interpret it with a fresh take. Depending on your settings, you can either get a near-perfect replica or an entirely new creative spin on your image.

How to use: Switch to Legacy Mode, head to the Image Guidance tab, and upload the image you want to modify.

When you go in and upload an image, Image Guidance turns ON

Why Businesses Love This Feature:

  • Quick and easy edits to existing assets
  • Saves time by giving you an AI-powered creative assistant
  • Perfect for mockups and concept testing without needing new photoshoots

2. Edit with AI

Gone are the days of endless tweaking to get the right color or expression in an image. With Edit with AI, simply click on the pink edit icon and tell Leonardo what you want to change — whether it’s the color of a product or the mood of a character.

You have to turn Legacy mode off to get this part

Instead of rewriting entire prompts or using an external editor, you can now modify your images with a few easy clicks.

I asked it to change the milk to strawberry milk

Why Businesses Love This Feature:

  • Fast adjustments with minimal effort
  • No need for advanced design skills to make professional edits
  • More intuitive than using traditional design software (This may be sensitive for some, but I said what I said)

3. Describe an Image

Struggling to find the right words to describe a style or concept? Leonardo’s Describe with AI feature can solve that for you. Click on the stars and choose Describe with AI. Then upload an image, and the AI will generate a detailed description and a base prompt that you can build on.

Why Businesses Love This Feature:

  • Helps clarify concepts when words fail
  • Generates useful prompts for accurate AI image generation
  • Saves time and eliminates guesswork

4. Improve Prompting with AI

I’ve always been a proponent of starting simple when crafting prompts and building from there. But with Leonardo’s Improve with AI, the tool helps you refine your prompt into something longer, more descriptive, and ultimately more effective.

I’ve found that the AI’s version of my prompts produces better results than my original — so I’m sticking with it for the most part.

No one can “speak Leonardo” better than Leonardo.

Why Businesses Love This Feature:

  • Improves results by enhancing prompt accuracy
  • Teaches you how to communicate with AI more effectively
  • Speeds up the creative process by improving prompt quality

5. Leonardo Phoenix

Phoenix is a fantasic tool for businesses that rely on text in their images. Before Phoenix, text in AI-generated images was often garbled or unreadable. But now, with Phoenix, you get stunning visuals along with legible text — with over 80% accuracy (this is my estimate and not a stat, but the point is Leonardo Phoenix is FANTASTIC!)

A simple render I did for a video produced this text. VERY good start!

Why Businesses Love This Feature:

  • Text is legible and accurate in images
  • Incredible for creating marketing materials and product packaging
  • Helps generate high-quality images with text integration

6. Elements

Think of Elements as the “skins” or customizable overlays you can apply to an image. These can dramatically change the look and feel of an image, making it even more tailored to your brand or aesthetic. For example, I used an Ethereal White element to give an archangel prompt a mystical feel.

Original prompt render/Ethereal White Element/Coloring Book Element

Why Businesses Love This Feature:

  • Customizable overlays to match your brand’s aesthetic
  • Easy to apply, no design skills required
  • Versatile — great for creating various visual styles across campaigns

7. Image Guidance

Image Guidance is so much more than just Image-to-Image. It allows you to reference the style and content of images, helping the AI generate visuals that are aligned with your specific needs. You can even superimpose text or inspire a different style using this feature.

Why Businesses Love This Feature:

  • Provides creative direction for AI-generated images
  • Incorporates your brand style into AI visuals
  • Unlimited potential for visual storytelling in marketing materials

Honorable Mention: Canva Integration

In 2024, Canva acquired Leonardo AI, bringing together the best of graphic design and AI-powered image creation. This acquisition was a logical next step for Canva, which had previously struggled with AI imaging. With Leonardo’s advanced tools now available within Canva, users can seamlessly integrate stunning AI visuals into their projects.

Interested in learning more?
I dive deeper into these features and much more in my Leonardo AI Essentials for Business Course. Learn how to harness these tools to streamline your creative process and elevate your business.





This post was originally published on my Medium publication
As an Amazon Associate and affiliate for other products/services, I earn from qualifying purchases. This does not affect the price you pay and helps me to pay my bills. Thank you!

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